Rex Adams, CEO, EyeSouth Partners
“Although it sounds fairly obvious, I would say most practices in the ophthalmology space—be it small or large have aspirational growth plans,” begins Rex Adams, the CEO of EyeSouth Partners.
The most obvious way for a practice to grow is by bringing a healthy equilibrium between quality of healthcare delivery and business operations. However, physicians are often seen beset by mounting paperwork, regulatory burdens, and administrative hassles with managing a practice—giving them less time to focus on what matters the most—treating patients. Not only does it keep practices from delivering quality care to their existing patients, but it also restricts them from onboarding new patients. On the bigger picture, such an inability prevents physicians from meeting the growing needs for efficient clinical care, ultimately leading to patient dissatisfaction and loss of revenue. In such a scenario, physicians need a reliable partner who can absorb the administration and regulatory burden, enhance operations, and allow them to prioritize their efforts on clinical delivery, patient experience and growth.
Addressing this need is EyeSouth Partners (“EyeSouth”). As the leading provider of medical and surgical eye care services, EyeSouth enables physicians in the ophthalmology and medical optometry space to deliver the highest quality medical and surgical specialty eye care. What makes EyeSouth unique is its powerful physician-led business model that focuses on local partnership opportunities with leading ophthalmologists and optometrists to help practices achieve clinical excellence. As Adams mentions, “We leverage a network of highly respected integrated ophthalmology practices to deliver industry-best business services that provides practices with clinical autonomy and the opportunity for accelerated growth.”
EyeSouth’s comprehensive portfolio comprises a wide range of services, including best-in-class marketing programs, strategic growth plans, and operations efficiency improving initiatives, to name a few.
We leverage a network of highly respected ophthalmology practices to deliver industry-best business services that provides practices with clinical autonomy and the opportunity for accelerated growth
They also offer clinician recruiting and referral-source development capabilities to help practices improve the quality of patient care, expand their reach in the community, and achieve a progressive growth trajectory. The company allows practices to enhance scheduling adherence and improve communication and coordination with patients, allowing them to serve more patients with the highest quality eye care. EyeSouth deploys an experienced corporate team to manage practices’ human resources, finance, payor contracting, operations functions, and compliance requirements. Additionally, EyeSouth encourages the responsible use of state-of-the-art technologies and robust tools needed to improve clinical excellence and patient experience.
What gives EyeSouth an edge over its competitors is its highly experienced team of doctors who serve on its board of directors and clinical advisory board. The culture derived from a physician-led organization and experienced corporate infrastructure, allows practices to unlock their full potential in delivering and expanding the care offering within their local communities. To further elaborate on EyeSouth’s value proposition, Adams recalls a recent collaboration with a practice to help facilitate their steady growth. Even with an existing and well-defined growth plan, the client struggled to balance and prioritize the two ends of their business, patient care and growth. With the proper deployment of technology and processes, EyeSouth helped redirect their focus toward an efficient delivery of care by taking away the responsibility of managing their business operations. As a result, the client was able to enhance their healthcare delivery and achieve significant growth.
With several similar success stories under their belts, EyeSouth is framing a comprehensive roadmap for rapid business growth. The company plans to partner with more ophthalmology practices. “We are currently expanding our network through organic growth and partnership with additional high-quality ophthalmology practices throughout the country,” Adams concludes.